Tag Archives: Healthcare

How to Transition from Floor Nurse to Healthcare Administration

If you’re a registered nurse, moving into healthcare administration can be an attractive career move. It provides excellent benefits and a good work schedule. You could supervise other nurses and advise the facility’s management on policy changes. You could work to make the ward the place nurses wish it was. This could also open up the door to positions in higher in management as well. Let’s take a look at what it takes to make the transition from floor nurse to healthcare administration.

Earn the Requisite Qualifications

Some people say that you’re only a nurse if you’re at the patient’s bedside. However, less than two thirds of nurses work as staff nurses or charge nurses. About one in six works in management or administration. Less than two percent are nurse educators. The remainder works in every other role imaginable from school nurses to consulting.
Moving into roles other than staff nursing requires training and education to prepare you for it. The best qualification for registered nurses is earning a master’s in health administration. You can pursue your MHA online so that you can continue to work while learning what you must know to move into administration. Getting your MHA program this way will be much less demanding, and takes far less time than trying to earn a dual master’s in business administration and nursing. Boston College has an online MHA program tailor made for healthcare professionals who would like to make the transition. You can learn more about it at the following link: http://onlinemha.bc.edu/masters-in-health-care-administration/.

Determine Which Role You Want to Fill

Becoming a medical administrator requires at least a bachelor’s degree, but a master’s in healthcare administration is considered the most desirable. The next question is where you want to go. Nursing administrators are not just the head of nursing departments. They are often found in laboratories, healthcare facilities like nursing homes, and doctor’s offices. You could work as a clinical coordinator or move into administration in forensic science. Once you’re qualified, the next step is deciding which jobs you’ll want to apply for.

Keep Up Your Certifications

Earning the master’s degrees considered necessary to work in administration doesn’t mean that you’re done. You’ll often be required to keep your certifications as a nurse up to date. This includes but isn’t limited to your RN license, CPR certifications, and basic life support certifications. If you earn optional nursing administration credentials, you’ll have to complete continuing education credits to maintain those as well. Fortunately, if you earned a master’s degree in healthcare administration, you’re exempt from the continuing education requirement for three years.

Keep Up with Everything Else You Need to Know

Nursing administrators face constantly evolving medical technology, government regulations, organizational rules and business practices. You’ll have to be able to complete documentation on whatever system the health records are maintained on while handling routine issues like staff evaluations, hiring new people, and ensuring that they’re trained. You may still need to assist with patient care from time to time; this is why maintaining your nursing certifications is essential though you’re moving into management.
Floor nursing may be the stereotypical job for nurses, but you can move into management with the right credentials. You may then be able to move up in the organization or make a lateral career move into whatever role you think is best.

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5 Effective Marketing Strategies for Healthcare Organizations

We are please to welcome guest writer Steve Conway to The Purple Jacket.

Marketing goods and services is a complicated business, but it’s never more challenging than in the healthcare industry. In addition to applying similar advertising methods that you would to other consumer products, you also need to demonstrate an awareness and education of your particular industry so that patients trust your expertise.

If you’re looking for ways to market your healthcare organization, you probably already know that this industry comes with its own set of unique challenges and pitfalls. To help you develop the right approach, here are five common marketing strategies for healthcare organizations and how you can implement them.

Internal Marketing

Internal marketing means advertising your organization to people who already know you, including patients, clients, and others that can be reached through word of mouth. Strategies include showcasing testimonials, accepting referrals and offering additional services to past or present patients. Internal marketing can be effective, but it does have certain limitations.

External Marketing

External marketing is an umbrella term referring to all the ways your organization acquires new clients. Media advertising that appears in magazines, healthcare publications, TV, radio and billboards is all part of this strategy. Due to budget requirements in healthcare industries, there is little margin for error with external marketing, so it’s important to use all the free resources you can to help reach new patients. Adobe Spark provides free software that allows users to create marketing materials quickly and easily with no design skills or knowledge required.

Referral Marketing

This strategy involves other professional sources, such dentists, doctors and other practitioners referring patients to your care. Referral marketing will provide the most reliable return on investment, providing your organization is well regarded in your field. However, this approach won’t be successful unless you have an ongoing strategy to preserve and grow your referrals written into your business plan.

Internet Marketing

Internet marketing is an invaluable advertising tool in the modern world, and it’s not one you can afford to forgo. As well as having a professional website, you should also offer a patient portal and mobile apps that make communication easier and more convenient four prospective clients.

To make the most of everything Internet has to offer, your organization can use strategies like pay-per-click advertising, search engine optimization and traffic analytics. Just bear in mind that however desperate you are to keep your costs down, Internet marketing is one area that it pays to invest in, and the results you’ll see from a professional agency aren’t easy to engineer yourself.

Publicity Marketing

Generating publicity and free press exposure in your field should play a vital part in your marketing strategy. You should be willing to take part in any newspaper, TV or radio interviews that are offered to you, and be prepared to feature on popular healthcare blogs and websites.

Keep in mind, however, that free publicity is a bit of a misnomer. If you want to maximize your chances of exposure, you should consider hiring a professional publicist who will take the hard work out the process and make sure you see results.

Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.

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Helpful Tips from All Mobility Scooters!

I am pleased to welcome Paul Stiner from All Mobility Scooters as a guest blogger to ‘The Purple Jacket’


Stress is natural during this time of year, especially when in a wheelchair or mobility scooter; however, we at AllMobilityScooters.com want to ensure that you have a safe and relaxing Holiday season this year. Here are some tips on how to get through the winter with your mobility aid:

  • When venturing outdoors:  It’s always best to wear multiple layers of clothing. It would also be wise to carry a cell phone in case of emergencies, even if it’s a cheap pay-as-you-go phone. If there is snow or ice on the ground, one tip we’ve found useful is to create “snow tires” on your scooter or wheelchair by securing cable ties around the tires (a caregiver may have to assist with this process).
  • When travelling out-of-town by plane: It’s important to call your airline before booking your flight. You want to make sure the plane can accommodate you comfortably with wider aisles and other helpful features. As a rule of thumb, arrive at the airport at least 2 hours before domestic flights or 4 hours before when flying internationally. Airline staff is generally pretty helpful when it comes to getting you on and off the plane safely and comfortably so never feel afraid to ask! For a full list of travel tips— check out this article on our AMS main page.
  • When planning to attend holiday parties/family get-together: Don’t feel afraid to make sure the host has the proper accommodations for your mobility device, especially if you’ve received your mobility aid recently. Of course when it comes to alcohol, drink responsibly, especially in unfamiliar territory. Also make sure your special holiday drinks won’t interfere with any medications you might be on.

We hope you find this post helpful. Feel free to leave any feedback or questions in the comment section below, and we’ll do our best to respond promptly. Stay safe, stay warm, and we wish you all an amazing holiday season!

Author Bio:

Paul is one of the staff writers for AllMobilityScooters.com, a one stop source for all of your mobility aid needs.  He enjoys traveling and international affairs but is also deeply passionate about issues related to health care and elder care. paul.stiner@allmobilityscooters.com

Thanks Paul for your sound advice!  heart

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